Now I know you have heard of Kingston Technology. If you have not you probably have been living under a rock. Looking at the numbers they must be doing something right to have that type of revenue. According to the press release "the $2.4 billion increase in sales over 2009 was attributed primarily to a rise in average selling price (ASP) and increased shipment volume."
Increasing the cost of the product would be one of the major factors, especial if the demand is present. Great Product + Great Marketing = Demanding Customers = Company Meeting the Demand = Satisfied Customers = Increased Sales = Small Justified Price Increase = Increased Revenue.
It's a numbers game people and timing is everything!
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