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Tuesday, March 8, 2011

Will Sprint buy T-Mobile USA?



It's been the buzz in the tech world and it's all over the news. Will Sprint buy out T-mobile USA? I sure hope not! For the longest Sprint and Deutsche Telekom (T-Mobile) have been in talks so it's hard to say if it will happen. Today Sprint's stocks have risen 5% at the news of the buy out.

Let's face it, both companies have problems. T-Mobile has a marketing problem and not so great a selection of phones. I must say that I am loyal customer of T-Mobile. Some people are calling this a win situation. I'm calling it a fail situation. Two struggling companies coming together equals one big struggling company with plenty of resources to fail.

Why am I saying that the merger will fail? Let's look at the track record. T-Mobile's 4th quarter sales where down. The Phones T-Mobile offers suck. They both have problems attracting new customer and combining the two current marketing departments would fail. They need new blood that understands the market. Not only understands the market but listens to the customers. Sprint fails and T-Mobile struggles with this.

3 years ago I had Sprint and I left them for T-Mobile. I hate Sprint with a passion. Here is a list of why I hate Sprint:

  • Customer Service Sucks!
  • Pricing/Data Plan Sucks!
  • Phone Selection Sucks!
  • Company as a Whole Sucks!
What can T-Mobile USA do to attract new customers? How can they improve their marketing? I don't have the answers.

Ok, so if they merge what will the name be? Will they continue to call the company Sprint? or will they change the name. Let's have some fun with this... Trint Mobile? SpriT Mobile? Tnt Mobile? Or how about a new name... SpurT Mobile?

One thing I do know is that if Sprint buys out T-Mobile USA I will be taking my family plan and my 4 phones over to Verizon!

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